The brief was to create a socially targeted a drink awareness social media campaign to provide helpful ‘health hacks' to help keep people safe whilst drinking alcohol. I selected key insights from supplied testimonials of A&E workers who have been on shift when people arrived with alcohol related injuries and by working with marketing, we developed the messaging. In fact, I created the campaign hook 'Having a better time' that underpins the campaign from insight from one of the testimonials I read. For the campaign look and feel I decided on 'neon' style typography to represent nights out.
The actual tweets that were sent out
Simple animated gIf
