Brief:
To produce a drink awareness social media campaign providing 'helpful hacks' to help keep people safe whilst drinking alcohol. I selected key messages from supplied testimonials of A&E workers who have been on shift when people arrived with alcohol related injuries and developed campaign messaging with the marketing team. The campaign look and feel is 'neon' in style to reflect nights out.
The campaign brand/strapline 'Having a better time' underpins the campaign which I selected from one of the testimonials.
Simple animated gIf
The actual tweets that were sent out
