Brief:
To design a brand and website or app for a fictional startup online Estate Agent with Purple Bricks and Yopa as direct competition. The company is 'my igloo' with 'igloo meaning home in Inuit'. I wanted the brand to be approachable but taken seriously so combined a Slab Serif with a Soft/Rounded font. I introduced the use of negative space which forms an igloo shape with the last 'o'.
The brief gave a choice of either an app or responsive website. I decided the website should be responsive with a members area available for customers who had registered with my igloo which is more cost effective and easier to keep updated.
Click to try some of prototype app functions